The Cooltube reflector channels the high heat of the bulb and reduces the distance between the lamp and the apex (top of the plant).
Also be careful about the Lamp / Reflector distance. Too close, the reflector will lose efficiency. Too far, the light must travel a longer distance which will reduce the light output.
Recommended distance from Reflector to Top of the plant :
250w : 18cm from the plant
400w: 25cm from the plant
600w: 30cm from the plant